Keeping up on each of your brand’s social media platforms is a tall order, but doing it well can be a full-time job. As outlets like Instagram are becoming such prominent marketing tools, you might discover that you’re not utilizing them to your fullest advantage.
In the days of rapid updates and frequent changes to the way we advertise, many companies have chosen to hire an Instagram manager to insure their relevance and timeliness in this social media marketing age. This may sound like an excessive use of outsourcing, but not once you consider the various factors and benefits.
While many companies choose to outsource their Instagram marketing and leave all decisions to their hired curator, users tend to pick up on the lack of authenticity with this method. Consider outsourcing only portions of your Instagram page to start, and strive to maintain a genuine voice that truly represents your brand.
Below are various reasons why you should outsource your Instagram marketing, and how to do so while remaining true to your brand and followers:
One of the most efficient ways to grow your Instagram page is to engage with users who don’t follow you. Of course, you can hit the discover page and manually “like” relevant photos from likeminded users, but this would take an eternity to see any substantial results.
There are a handful of fantastic Instagram growth apps that you can program to increase your engagement in a strategic, tasteful manner. So many users waste their time and money by abusing these services and not setting them up in their best interest. Keep in mind that user can easily detect bot-like behavior on social media.
In an effort to avoid being perceived as “spammy,” research multiple accounts that are similar to yours, and program your service to engage with their followers.
Define Your Image
Don’t be ashamed if your brand lacks a consistently creative image (unless you’re a creative company, then you might want to reconsider your path). There are countless tech and medical companies that have no means of creating an aesthetically pleasing brand identity, and outsourcing is oftentimes the best option.
Hiring a professional to take care of all of your Instagram visuals leaves you with more time to write your tech-savvy captions that most creatives would have trouble understanding. Meanwhile, your page looks more professional and defined than ever before.
Similar to auto engagement services, social media planner apps take the stress out of being on your phone too often, or at inappropriate times. Additionally, if you’re running multiple accounts or outsourced a professional to do so, you can upload your image, caption and desired posting time far in advance.
By opting to hire an Instagram manger or utilizing a scheduling app, you can take care of all your social media needs in one sitting while remaining timely with your posts.
Keeping your posts fresh on the feed should be a top priority for anybody looking to maximize user engagement. A sure way to see more action and attract more genuine followers is to frequently use hashtags on your posts.
While using more popular hashtags has the potential for more eyes on your post, it also means your post will become lost in the feed sooner with so much traffic.
By outsourcing, users are now able to have their photos removed and recycled repeatedly in order to stay current in the hashtag. This is especially beneficial for trendy hashtags, as your post will stay at the top of the page when users browse, and ultimately obtain more likes and followers for your brand.
The benefits of Instagram marketing are tried and true in this early stage, and hiring a professional to bring your company more exposure could be your next big step toward success.