Influencer marketing has been called the next frontier in the advertising world. We’ve all seen it on our feeds—carefully crafted photos showcasing detox teas or the latest clothing brand in just the perfect lighting.
No social media platform does influencer marketing better than Instagram. The best part is Instagram isn’t oversaturated with advertisers like other social media sites making it easy to stand out from the crowd.
With its photo-centric setup and user-friendly design, Instagram is the perfect place to show off your brand and turn those likes into conversions. Read below to learn exactly what influencer marketing is and whose behind Instagram’s latest craze.
What Is Influencer Marketing?
Looking for an effective method for how to grow Instagram followers fast? Influencer marketing is the perfect way to showcase your brand and increase your Instagram followers in no time.
Still confused on what it is exactly? Let’s break it down.
Influencer marketing is not limited to Instagram. Traditionally, influencer marketing was dominated by blogs and other social media. Today, Instagram makes it easy for influencers to post about brands in curated photos.
Influencer marketing is a way to drive brand awareness and increase your company’s engagement. Here’s how it works—a brand will find an influencer who represents their company’s style and mission.
The influencer will then post photos endorsing the brand and their products. This way, the brand is able to cast a wider net to get organic engagement and the influencer is compensated. It’s a win-win for everyone.
Influencer Marketing and Instagram
The reason Instagram dominates influencer marketing is because it has a massive amount of users and a relatively untapped marketing potential. 41 percent of the 300 million monthly active users on Instagram are between the ages of 16 and 24.
This means that influencers on Instagram are in a unique position to reach a lot of millennials—a highly sought after audience. Instagram also allows brands to connect with an audience in a meaningful way through personal snapshots.
Who’s Behind All of This?
Of course, Instagram influencer marketing would be nothing without its backbone of influencers. You may be wondering who these influencers are and how to find an influencer to market your brand. You’ve got questions; we’ve got answers.
While celebrities are well-known influencer targets, so are normal everyday people. You may be friends with an Instagram influencer and not even know it. Instagram influencers generally have these three things in common:
- A Substantial Amount of Followers—Brands want to reach a lot of people, so the more followers the better.
- Quality Content—Your pictures have to up to professional standards and your filters have to be flawless. Brands want posts that represent them in a positive light.
- The Ability to Elicit Responses and Actions From Followers—This is the key to a great influencer. Brands crave engagement and influencers that can turn likes into customers.
While being an Instagram influencer may sound like the best job in the world, it can actually be a lot of work. Influencers usually get compensated from brands, but only 12 percent say that influencing is their only form of employment.
There is no doubt that Instagram owns influencer marketing. It’s the fastest growing social media network out there and for good reason. Finding an Instagram influencer can help you sidestep ad blocking and engage with users organically.
With influencer marketing, you can easily learn how to grow Instagram followers fast and increase the visibility of your brand. That’s why Instagram is the perfect platform for startups and entrepreneurs to spread the word about their company.