How Much Do Instagram Ads Cost?

August 21, 2017 12:00 pm Published by Leave your thoughts

If you’re not already taking advantage of Instagram’s seamless marketing potential, you should strongly reconsider your priorities. While it can’t hurt to spread your social reach across several platforms, strategic Instagram usage can make all the difference in acquiring new consumers for your brand.

On average, Instagram ads generally see 2.5 times more clicks than other social media sites, and regular Instagram posts see up to 10 times more engagement than Facebook posts. The difference lies within the app’s clutter-free layout and a user-friendly mobile experience.

Instagram offers several advertisement options depending on your budget and brand image. Don’t underestimate the value of clean, consistent Instagram content and consult with your marketing team about implementing paid Instagram ads within your campaign.

Given the potential to grasp thousands of loyal new followers, many brands are curious about the pricing to advertise within their intended consumer demographic. We’ve simplified the details and broke it all down for you below. 

Pricing In Your Market

How much do Instagram ads cost? Before you can determine how much you’ll be spending, you must have a firm understanding of your target demographic. Instagram now utilizes the same advertising tools as Facebook, which allows brands to reach a more focused demographic than ever before.

Additionally, take note of your competitor brands and how their followers tend to engage. Be mindful of their image and merely get a reference of where you stand in your social media field.

The information below is an example of the fashion industry and how the pricing for ads works within a larger market:

  • Location: United States
  • Gender: Women
  • Age: 18-30
  • Automatic Ad Placements
  • Price: $4.13 for every 1,000 impressions

Being that the fashion industry’s presence is so large on Instagram, it’s crucial to narrow your scope to market effectively. In this case, young fashion-savvy women in the United States are the “niche” group that brands might pursue.   

Types of Ads

There are a variety of options when it comes to ads on Instagram. Each of which may be more suitable than others depending on your field and the audience you intend to reach. To briefly summarize your options, brands have the choice of photo ads, video ads, story ads, and now “carousel ads.”

While single photo ads are typically more expensive, it doesn’t mean they always perform the best. In fact, carousel ads and videos tend to perform better than single photos. For those curious about “carousel ads,” they are the latest feature that enables users to upload up to 10 photos per post in a slideshow format.

As we look further into the way people use the app, different demographics tend to utilize different features more often. For instance, since the addition of the Instagram Story, the Gen Z’ers (just like on Snapchat) tend to use this feature most often just like Snapchat. Marketers should be knowledgeable of these stats if they wish to advertise effectively.

Keeping Up With Trends

With the constant shifts and advancements in digital marketing, it can be tough to keep up with the trends. One minute we’re all clicking on banner ads while browsing the Web, and soon after we all find those ads “spammy” and completely stop engaging.

Advertising on Instagram has proven to be versatile and unobtrusive enough to appeal to more users than any other social media platform. However, this does not mean that some methods will slowly dwindle in performance as newer mediums present themselves.

As such, before you ask yourself about the price of Instagram ads, consider their true value for your brand and market, accordingly. It can be easy to appear desperate to the trained eye with too many Instagram ads, so be strategic in your craft by researching the way your target demographic engages with the app.

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