If your business is looking for a way to boost your visibility, increase your following and get the word about your brand out there, what better tool to use than social media? Nearly 2 billion people all across the world are logging on to their social media accounts every day.
That’s a lot of eyes that could potentially be looking at your brand. Out of those 2 billion social media users, 600 million of them are on Instagram. If you’ve got a knack for hashtags, clever captions and finding the perfect filter then Instagram may be the way to go.
The best part about using Instagram to market your business is that it’s an untapped source of potential. Only 30% of businesses have an Instagram account, yet Instagram has the highest rate of per-follower interactions.
Now that you’re sold on the idea of getting your business set up with an Instagram, you’re probably wondering what to do next. We’ve got all the tips and tricks you need to know for easy beginner Instagram marketing and ways to increase the visibility of your brand.
Focus on Brand Identity
Your Instagram feed is a reflection of your business’ brand. You should only be posting things that are relevant to your brand. If you are in the food business then you shouldn’t be posting pictures of your neighbor’s cat and vice versa.
Your brand is more than just the pictures you post, it also has to do with the lifestyle you’re portraying to your followers. Filters, hashtags, your profile picture and bio are work to create your brand’s overall image.
Start Using Those Hashtags
Unlike with other social media platforms, there’s no such thing as too many hashtags on an Instagram post. In fact, the more hashtags you have on a post the more likes that picture will get. Hashtags are how users navigate and discover Instagram posts and accounts.
A post with eleven or more hashtags is hitting the sweet spot and will guarantee you likes. But how do you even come up with all those creative and witty hashtags for every post? It’s not as hard as you think.
If you’re a business owner interested in building a brand you probably have a blog or at least a website where you use SEO keywords. Well, think of hashtags like keywords that expand your posts’ reach. Just make sure that your hashtags are relevant to your brand.
Post Quality Photos
The whole point of Instagram is to share amazing photos with your followers. That’s why everything you post should look professional and well thought out. Your brand’s Instagram is not a place for drunken selfies or pictures of last night’s dinner.
Take time when shooting a picture. Think about things like the angle, lighting, color, design and of course the filter. Even if you’re not a professional photographer or know nothing about photography, all you need is an iPhone and a little creativity to take a killer photo.
Engage Your Followers
Using relevant hashtags and posting envy worthy photos are all great ways to increase your visibility and following, but sometimes you just need to do a little extra. Hosting a photo contest is a great way to get your followers excited and boost your brand.
Invite your followers to post their own photos using your brand’s hashtag. Pick a fun and exciting theme for your contest that is relevant to your brand. For example, if your business involves health and fitness, your contest can be photos of people’s favorite workouts.
Follow People & Other Brands
The last step to beginner Instagram marketing is to follow other people and brands similar to yours. Use Instagram’s great discovery feature to find people whose lifestyle aligns with your brand and would be interested in the content you post.
Unfortunately, there’s no way to magically get Instagram followers. You have to put in the work and effort which means following other people so that they will be more likely to follow you back.
Marketing your brand on Instagram doesn’t have to be hard. With a little patience and some creativity, you can create a sizeable following and increase your brand’s visibility in no time.