As more social media platforms are seizing to compete with one another and starting to recognize the benefits of mutual growth, more amazing opportunities for brand exposure are being discovered.
Instagram and Pinterest are currently at the forefront of progressive social outlets for digital marketing. When used in harmony, the combination can be your brand’s ticket to organically grow Instagram followers and ultimately reach your fullest social media marketing potential.
While Pinterest is oftentimes written off as an arts-and-crafts or recipe outlet, it’s time to reconsider its value to your brand and take advantage of its search engine-esque qualities.
How does this relate to building your Instagram account you ask? Simple. The following tips will cover how the aesthetic appeal and engagement process for both social media platforms generate organic traffic for your brand.
Pin Your Instagram Posts
Perhaps the most straightforward method for generating Instagram exposure via Pinterest is to pin your Instagram posts on your Pinterest board. This is an easy process that can be highly effective if done tastefully.
Simply copy the post’s URL by logging into your Instagram account on your laptop or desktop and paste it to your Pinterest board along with other relevant (but stunning) posts from your account.
The beauty of Pinterest is that the life of your content is significantly longer than the mere day or two of traffic per post on Instagram. In fact, for as long as users continue to search the keywords in your Pinterest boards with Instagram posts, you’ll keep seeing engagement on both mediums.
With Instagram post longevity and engagement in mind, consider making dozens of categorized boards (that directly reflect your brand massage) consisting entirely of your Instagram posts. Many prominent brands, including Whole Foods and L.L. Bean, have mastered this technique and absolutely thrive in the multi-platform user engagement game.
Dig for Inspiration
As briefly mentioned above, Pinterest acts as a highly concentrated search engine. That said, there is generally more high-quality, creative content at your fingertips than Google Images, for instance. Use this vast creative platform either for inspiration or direct content for your Instagram page.
It’s perfectly okay if your brand doesn’t generate a ton of original content to post on Instagram, but be sure to ask permission from the origin and give them credit. It can be a copyright violation if content from Pinterest is used for promotional purposes without valid permission.
Yes, keywords and SEO are still crucial for getting the right consumers to engage with your content on Pinterest. As the platform continues to grow, obvious keywords and board titles have become a bit cluttered with irrelevant content for the sake of “re-pins” and exposure.
When creating your Instagram-driven boards, strive for more specified keywords in your board titles to ensure that users are landing in the intended search page. For example, instead of writing ‘art’ or ‘fashion,’ opt for the more detailed title that matches your content like ‘graffiti’ or ‘vintage clothing.’
Popular keywords can still be a great way to generate leads from Pinterest to organically grow Instagram followers – that is if they’ve managed to remain unharmed by random content. To find the current, most popular keyword searches, utilize the Pinterest autocomplete function. By clicking the search button, the search engine instincts will kick in and suggest several popular word combinations.
Be creative in your word combinations and find various ways to make these words relate to your brand’s Pinterest boards.
At the most fundamental level, Pinterest is great for linking and Instagram is the perfect format to display elegant visuals that define your brand. Coordinate your brand’s social media plans for the most fruitful digital marketing campaign possible.