Let’s be honest: coming up with engaging, original content for Instagram isn’t always easy. Even when you have a top-notch content strategy in place, it’s always a good idea to shake things up every now and again.
One of the best—and simplest—ways to do this is by reposting others’ Instagram content to your own account.
Despite the popularity of reposting—or regramming, as it’s called on Instagram—there still seems to be a lot of confusion regarding how to repost to Instagram.
How do you do it properly? Even more importantly, how do you make sure you don’t get in trouble when you do it?
Don’t fret—we’re here to set the record straight.
How to Regram
First, it probably helps to understand how to repost to Instagram in the first place. The process is pretty simple. After you find a photo that you’d like to share on your own account, take a screenshot.
While your screenshot will include the rest of your phone screen, you can crop out the unwanted parts of the image using your phone’s editing tools or when you upload the image to Instagram.
Once the image has been uploaded, you can simply enter your caption and share your post, just like you would with your own Instagram content! This process can be made even simpler with the help of apps that allow you to share directly from Instagram, bypassing the need to manually copy and paste.
Finding Regrammable Content
You have several options available for finding quality content to share on your own account. One of the simplest methods is to monitor content that either tags your own account, uses a branded hashtag or was uploaded at your store’s location. These photos most likely highlight users enjoying a positive experience with your brand, combining social media with word-of-mouth advertising.
While you can invite users to submit their photos to your account at any time, one of the best ways to generate high-quality user-generated content is to run a photo contest. After all, few things encourage user engagement like a prize!
By incentivizing photo submissions, your users will be far more likely to submit their best photos, which will increase your overall account engagement and provide more than enough content to fulfill your posting needs—in fact, some companies have gone so far as to only share user-generated content.
The tricky part of reposting on Instagram is getting permission. Even if a consumer posts a picture of themselves using your product or eating at your restaurant, this doesn’t mean that they’re willing to have you share it on your own account.
Brands that simply repost any content that uses one of their branded hashtags can quickly find themselves in a dicey situation. There have even been lawsuits when companies have used social media photos without permission.
In other words, the saying “It’s easier to ask forgiveness than permission” doesn’t apply for reposting user-uploaded Instagram content.
When an amazing photo pops up in your hashtag search, comment before you copy. Reach out in a personal way (this will humanize your brand), praise their photo, and then specifically ask for permission to use it on your own account.
If you’re running an Instagram contest, make sure that your contest rules clearly state that any submitted photos can be used by your brand.
Finally, when you post the photo to your own account, make sure to give credit where credit is due! Tagging the original photographer is essential Instagram etiquette, and it will only increase your post’s engagement.
These steps take only a small amount of your time, but they can help you avoid upsetting your followers—and that’s well worth the effort.
Wrapping Things Up
As you can see, there’s no great secret to unlocking the mystery of how to repost to Instagram. As you use branded hashtags, contests and other methods to find and share high-quality user-generated photos, you’ll be able to increase your engagement and build excitement for your Instagram account.