We hope that 2016 has been a great year, filled with all kinds of growth and marketing success stories, using a variety of tools and networks. Now comes the (potentially) scary part, though … grow your instagram followers in 2017.
2017 is almost here—is your Instagram marketing strategy where it needs to be?
Regardless of whether 2016 was a total downer or you managed to achieve some real success with your Instagram account, continuing to improve your Instagram marketing efforts is no doubt high on your list of New Year’s resolutions.
We want to help you make 2017 one of the best ever. So, without further ado, here are some of the best methods for taking your Instagram following to sky-scraping heights in 2017:
Take Advantage of Instagram Stories – grow your Instagram followers in 2017
The introduction of Instagram Stories—and the even more recent addition of Instagram Stories Live—were among the biggest changes to hit Instagram this year.
Many companies have already recognized the value of incorporating these Snapchat-esque posts into their Instagram marketing strategy, and for good reason …
Sure, Instagram Stories allows you to create different types of posts to engage your audience, but the growth opportunity here is tremendous. That’s because accounts that consistently post high-quality stories get featured as “recommended stories” on Instagram’s Explore Tab.
Even better, recommended stories are personalized based on user interests, ensuring that your content is promoted to individuals who are actually interested in what you have to say. You can bet that Instagram Stories will become even more widespread in 2017.
As such, how can you use this content option effectively?
Useful how-to’s, engaging, behind-the-scenes videos and even the occasional live broadcast can help showcase your brand’s personality and increase your engagement. As you consistently create quality stories, you could very well hit the social jackpot—being recommended by Instagram.
With live social video quickly shaping up to be a potentially industry-changing trend, coming up with a plan for Instagram Stories could be one of the most important marketing moves you make in the coming year.
Remember—you heard it here first …
Use Instagram Business Accounts and Analytics
While the ad-building platform and contact buttons are certainly nice perks, the increased access to Instagram analytics is one of the most important tools you can add to your 2017 arsenal.
Though Instagram’s analytics offering might not yet be as robust as those provided by Facebook, Instagram Insights lets you look at engagement levels for individual posts, while also allowing you to discover what times (and days) your followers are most active.
You can even break down your followers by location, age and other demographic factors.
These insights might not seem particularly earth-shattering, but chances are good that Instagram will further beef up their in-app analytics in 2017.
Needless to say, when you leverage this information to adapt your publishing schedule and improve the quality of your posts, your content will receive higher levels of engagement.
Influencers Make a Real Difference
Trust us, we get it—we talk about Instagram influencers a lot.
There’s a solid reason for it, though—influencers have been (and will continue to be) one of the most effective ways for increasing both engagement and follower growth.
This is especially relevant in light of recent surveys that have found that 92% of customers “trust recommendations from individuals (even if they don’t know them) over brands,” while over half of marketers also feel they get higher-quality leads as a result of influencer marketing.
By acting as a word-of-mouth recommendation for your brand, influencers can have an incredible impact on building an audience’s trust and interest in your account to grow your instagram followers in 2017.
When you take the time to conduct research and reach out to influencers who connect well with your overall Instagram marketing strategy and niche, you’ll reach new audiences and improve public perception of your brand—guaranteed.
Prepare for Mind-Blowing Growth …
While we certainly can’t predict exactly what 2017 might bring, we’re confident that implementing each of the above tactics into your Instagram marketing strategy will help you continue to reach an increasingly broader audience.
Don’t wait—get started today to make the most of the New Year as an Instagram marketer!