Instagram is an incredible tool. It goes without saying that the social network is great for keeping people connected, but there’s more here than meets the eye—it’s also a virtual treasure trove for digital marketers looking to make a name for their respective brands.
Sure, Facebook and Twitter can lend a helping hand, but what other media outlet can confidently claim that it’s helped businessmen in Kuwait sell sheep? Exactly. As far as social media marketing is concerned, few channels are as impactful for driving revenue as Instagram.
The key to all of this? Follower engagement—yup, there’s that e-word again: “engagement.” No matter if you’re new to Instagram marketing or hopped on the image-driven bandwagon way back in 2010, before long, you too will see the importance of widespread follower engagement.
So, how does a business go about making this kind of interaction happen? Unfortunately, most of the articles and blog posts we’ve read online say the same thing—like, comment, message, post high-quality content, etc.
Yes, these are great methods for keeping followers from unfollowing you and taking their attention elsewhere, but surely there’s more here than meets the eye. Good news—there very much is. If you’re concerned about engagement, look no further than the five tips below:
1) Make CTAs Clear, Concise and Apparent
Cut the head games and get to the point—the best way to build a band of highly involved followers is to come out and straight up tell them what you’d like them to do. This can be included in a post’s caption copy or even better, as part of an image.
Whether it be a “Double Tap” or “Tag a Friend” post, using one of those “high-quality” images Instagram marketers are always talking about to hook followers is a technique worthy of your time and energy. Don’t flood your feed with these, but every now and again, queue one up.
2) You’ve Heard It Before—Use Hashtags Wisely
Yes, this is one of those normal, run-of-the-mill strategies we were trying to avoid with this post, but using hashtags is simply too important of a method to leave out in the cold. For each post you publish, the more hashtags, the better.
In fact, a recent study conducted by Buffer Social found that posts with at least 11 hashtags tend to receive the most user attention. Use industry-relevant hashtags, but don’t be afraid to branch out, considering local, industry-relevant, holiday and even-specific hashtags also perform well.
3) Scratch Another Brand’s Back for a Shout-Out
You’ve heard the old adage, right? “You scratch my back, I’ll scratch yours.” Psychologically speaking, this is a real thing—the Law of Reciprocity. When you go out of your way to do something kind for another person, said person can’t help but return the favor—it’s in our DNA.
Use this knowledge to your advantage on Instagram. Ever seen the “S4S” acronym before? This stands for “shout-out for shout-out.” Basically, like-minded accounts with similar audiences will promote each other’s work in an effort to strengthen their social reach capabilities.
4) Keep Fans Intrigued Through Different Caption Lengths
This is a weird one, isn’t it? After all, isn’t the go-to copywriting rule that less is almost always more? You’re right—but the keyword there is “almost.” Listen, Instagram is visual—more often than not, it’s all about images and video snippets.
That said, don’t underestimate the power of words—they’re important for a reason. If you have a story to tell, use Instagram’s 2,000-character caption limit. Seeing as how most of your post captions will be short and sweet, when you push long-form copy, people will likely take notice.
5) Venture Outside of Instagram for Content Promotion
Pick your jaw up off the floor and hear us out on this one—once you’ve loaded your Instagram account with some top-notch content, take to other social networks like Facebook, Twitter, Pinterest and even Snapchat to further solidify your Instagram audience.
It’s one thing to share your Instagram handle or account URL on each of the aforementioned channels—this works, and if you’re not doing it, you should be. But next, go above and beyond the call of duty, using Instagram post screenshots to cross-promote content, as well.
In our very digital day and age, consumer competition is more fierce than it’s ever been before. For your Instagram account to not only capture, but maintain the attention of potential customers, you’ll need more than the basic tools of engagement in your work belt—you’ll need the tried-and-true tactics we use here at Kickstagram to help our customers.
Fortunately, what’s found above are a few of our favorites. But enough about us—where is your head at with all of this? Using Instagram, Facebook or Twitter, reach out and let us know what you’re thinking. Simply put, we’re more than happy to help out in any way possible. Talk soon!