Instagram has become one of the most popular social media platforms in the world. It is also one of the best places for businesses to establish a strong brand with a solid following. As a marketer, you know this; however, the question of how to grow your Instagram audience remains.
Getting from Point A to Point B is easier said than done, but it’s absolutely vital for your business that you cultivate a strong Instagram presence.
Instagram functions differently than platforms like Facebook and Twitter. It’s precisely because of these differences that Instagram can be such a valuable tool for your business. The following are five reasons why you should be working today to build up a strong Instagram following.
1) It’s Where Everyone Is
At this moment, there are about 800 million active Instagram users—and that number is only going up. If your business is not currently on Instagram, you missed the chance to get in on the ground floor.
Regardless, you still have the chance to integrate your brand into a continually growing community and make yourself a staple there. A social platform that appeals primarily to young people, Instagram gives you the opportunity to reach potential customers that will stay with you for a long time.
2) It’s Simple
If your audience is scrolling through Instagram, they’re doing either one of two things—they’ll keep scrolling, or they’ll stop and like your picture. That’s it. There’s no sharing, no bevy of possible reaction emojis, and—praise be—no FarmVille (somehow still in existence in 2017). There’s only room for one image on the screen, so when your content comes up, your viewers aren’t seeing anything but you.
Instagram takes away the mess and leaves users with exactly what they want. As a marketer, this is perfect for you, because if you can figure out how to grow your Instagram audience, it can be the perfect platform. It strips away the distractions and draws viewers’ eyes directly to your post.
Look at Louis Vuitton as a good example of this. They maximize they space they have, keep their products front and center, and keep things from getting to busy. If you can strike this balance with your content, you’ll be setting yourself up for success.
3) It’s the Best Way to Reach the Younger Demographic
Instagram has quickly become the preferred social media platform for Millennials, with the majority of them actively using the app or website. If you’re hoping to reach Millennials—and you should be—Instagram is where you’ll find them.
Having a strong presence on Instagram is one of the best ways your brand can make sure it stays relevant and fresh in the eyes of your younger customers. It’s also a great place to mobilize Millennials, who like to be involved in the companies they patronize.
Take, for example, bracelet-maker Lokai. They’ve collaborated with customers and young photographers to create high-quality user generated content. This gets their customers involved while at the same time keeping their content product-focused.
4) It’s Perfect for Visual Marketing
You know the saying—a picture equals a thousand words. The ability to tell a story without having to write it out is huge in terms of getting an audience to pay attention and actually ingest what you want them to know.
The human brain processes images much more quickly than text. What’s more, they’ll also be more likely to remember an image you post than standalone text.
Instagram, of course, is designed perfectly to take advantage of this. The platform’s singular format makes visuals the clear priority and will allow you to maximize your visual content.
5) It’s the Best Way to Show Off Your Brand’s Identify
More so than any feature, Instagram is a great way for you to give your audience an authentic picture of who you are as a company.
Whether it be by using your Story to give your followers an inside look at how your products are made, or through a simple post, Instagram is set up in such a way that your true colors can naturally shine through.
Use Instagram to give your followers a “peek behind the curtain,” as it were. This goes a long way in establishing credibility for your business. Most of all, it creates a bond between you and them. Through Instagram, you can develop lifelong clients through the connection you make with them.