If you run an Etsy business, odds are high that you’ve been gifted with one of those extremely creative minds that so many people are after. Seriously, from art, photography and clothing to jewelry, beauty products and toys, your e-commerce business is thriving, thanks to your entrepreneurial ingenuity.
But here’s the thing—in today’s digital day and age, no longer is it enough to simply be talented enough to produce incredible products, you need to be smart enough to know how to get the right eyes on your goods. Sure, social media is great for this, but amongst the many channels that fall under the “Social Media” category, one reigns supreme for Etsy businesses—Instagram.
Due to the people, products and preferences that most frequently pertain to Etsy’s unique platform, Instagram is by far one of the best ways to generate real, high-quality leads for your digital business.
But now that you know that, what’s next? More specifically, what do you need to do to take your Etsy business to the next level by way of Instagram? No worries—the answers you so dearly crave can be found in the following five tips:
1) Use Your Profile to Dangle a Carrot of Sorts
While dangling a carrot—or any other kind of delicious food, for that matter—could very well be considered a form of cruel and unusual punishment, as a successful Etsy shop owner on Instagram, you use the tactic to take people from your profile, directly to your Etsy page.
Instagram has never been much for words, so use the little space you have to make your personality known. Be genuine, succinct and real, using an emoji or two along the way to help build an emotional connection with your account visitors.
Lastly, add a shortened link that leads back to your website. Even better, if you have some sort of free gift—be it a coupon, e-book or helpful template—waiting for them when they arrive, you’ll not only be driving traffic, but will build a bit of PR clout with soon-to-be customers in the process.
2) Experiment to Find Out What Your Audience Wants
Digital marketers can’t seem to stop talking about “quality content.” At this point, the phrase has almost become a buzzword, but there’s a reason for it—it’s that important. Now, let it be known that there’s a tremendous difference between talking about the posting of quality content and actually doing it.
Anybody can chit-chat all they want, but few are the Instagram accounts that have wholeheartedly embraced the importance of quality images. If you’d like to soon find your Etsy business linked to a quality Instagram account, use a few of the following ideas to help you get there as quickly as possible:
- Your Personal Work Space – What might seem like an old, run-of-the-mill desk or workshop to you might actually be something of real interest to your Instagram fans. Truthfully, it’s not that they’re interested in your workspace or anything—what grips them is being granted access to a behind-the-scenes look at a day in your life.
- The Various Stages of Production – Whether it be a jaw-dropping painting or simple knick-knack, showing how a product goes from a mere idea to a full-blown, bonafide product is nothing short of entertaining. Once again, its that exclusive look that your followers are hoping to catch a glimpse of. You have access to it—give it to them.
- The Final Product – When on your site, people purchase what they can see. Sure, a product description will help them get a sense of what they could potentially invest in, but a top-notch image seals the deal. Your Instagram images—without being overly advertorial, mind you—do the exact same thing.
- Creative Inspiration – Think about it for a moment—what truly inspires you? Here at Kickstagram, this is a question we simply can’t answer for you. When approached correctly, this Instagram tactic allows you to tell a story of sorts to your base of devoted followers. They’ll love you for it, tell their friends and your account will grow.
- The Talent – Your business isn’t a logo—it’s you, right? So, as a human of flesh and bone, step out from behind your smartphone camera, and feature yourself, from time to time. And no—it’s not self-absorbed; it’s smart marketing. No joke—this stuff works for your fiercest Etsy competitors, and it’ll work for you, too.
With all of this in mind, by no means should you confine yourself to our miniature list of image options. As an Etsy shop owner, your genius comes from you creativity. If you can imagine it and capture it in a quick, high-quality image, it’s likely to build a great deal of rapport with your niche target audience.
3) Use Hashtags and Handles Wisely
Few things are more painful than seeing an awesome Instagram post with either no hashtags or a series of silly, unusable hashtags that do little more than annoy users. Yes, there’s a place for wit within the body of any post’s copy, but hashtags are primarily used more for the business side of things.
Hashtags allow your posts to be discovered by people who are looking for content just like yours, yet are unaware of your Instagram-for-Etsy account’s existence. When they search for keyword-specific content using Instagram’s search bar, if your posts contain corresponding hashtags, yours are the posts they’ll see. Here are a few hashtags that, as an Etsy shop owner, you should highly consider using:
… and the list goes on and on. As such, don’t feel like you need to take random shots into the dark as to which hashtags will work best for your Etsy business. There are plenty of free tools online to help you find the best hashtags for your business’ Instagram posts.
4) Make Meaningful Connections With Others
We get it—you’re painfully busy and probably barely have enough time to snap a few Instagram-worthy photos throughout the day, right? Well, if that’s the case, we’ve got a tough pill for you to swallow—if you’re serious about this whole Instagram marketing thing, you’ll need to up the ante with plenty of real-time engagement. That’s right—you’ll need to do your absolute best to respond to each and every one of your fan’s comments.
But that’s not all you can do—liking others’ photos and interacting with your fans’ content will make your work not only more approachable, but much easier to engage with. Obviously, this is a long-term commitment, but before long, you’ll find that you’ve connected with a customer or collaborator somewhere along the way.
Wrapping Things Up
Few are the industries that don’t stand to benefit from some Instagram marketing savvy. Needless to say, if you currently find yourself fully ingrained in a booming Etsy business, Instagram is just what you need. Even better, if you can closely follow each of the above tips and tidbits, in to time at all, you’ll have made a name for yourself on Instagram, in addition to Etsy. Best of luck!